Our clients love those little faces staring up at them from the food bowls at dinner time, and it’s our job to make them as cute as we can! Watch as Mackensie shows you how to perfect the faces and capture the expression on multiple different breeds. From doodles to Shih Tzus and everything in between, she will teach blending techniques and new ideas to give our favorite pets a face lift!
Meg Ioffredo of Elevation Media Management will explain how to utilize Canva to create cohesive and branded social media images to help market your business. Learn basic design concepts to apply to every graphic; explore the numerous features offered by Canva; and develop a brand image customized to you and your business!
Straights, curves, convex edges, and bevels. What’s the difference anyway? Serrated, semi-convex, and titanium coated? Wait, what? Swivels should be held differently from non-swivel shears? Why are sharp shears safer than dull ones? Straights, curved, chunkers and thinners, swivels and non-swivels, the options are seemingly endless; how’s a groomer to choose? Never fear; we’ll cover all of this and more, including basic shear anatomy, types of steel used, and how to care for your investment once you get it home. Whether you’re a self-identified shear hoarder, just starting your collection, or want a better understanding of our favorite tool, this class is for you! From beginner groomers to savvy veterans, there’s something for everyone in this class.
Do you ever wonder why your grooms don’t come out as nice as you would like? Do you have to keep going over your clipper or scissor work? It’s all in the prep work! Perfect prep work leads to a perfect groom. In this seminar, Sue & Jay will discuss preparing different coat types to get them ready for their finish grooming. They will demonstrate from the basics of prepping to the discussion of bath, brush, dry, de-shed, and fluff-out to have the dog best prepared for the finish groom. Tools, equipment, and product tips will all be shared. This seminar is great for all levels of grooming. Whether you are a bather/brusher or a do-it-all groomer, this will definitely help with the quality of your finish grooms as well as with the speed of your bath and drying time.
In this seminar, you will learn how to create a grooming services upsell menu that generates money outside of grooming through physical and online sales to your customers. Find out the psychology behind dog parent purchasing behavior and how to pick and price products and extra services to generate additional revenue. Learn how to purchase the right products for retail and how to generate "mailbox money" through affiliate programs without investing a penny in inventory. Discover real-life examples of groomers who cracked the code of service upsells and retail and walk away with a list of products that dog parents actually buy without feeling threatened they would take away your business.
In this class, Pooch Perfect finalist Alyssa Kasiba will show you several quick and easy salon creative styles. She will use different products and techniques that can be done in a salon or mobile setting, and will tell you about the products, where to find them, how long they last on the coat, and how to market them to your clients. Watch live and video demonstrations step-by-step and see the creativity come to life.
We often see dogs walking into our salons with conformational faults: outward-facing front legs, bowlegs, dip in the spine, unbalanced proportions, and so on and so forth. Did you know that we as groomers can visually correct those faults and make the dogs appear more appealing? In this step-by-step grooming demo, you will find out how you can make a dog look more attractive. Your clients will not know what you did differently, but they will notice the difference. Make corrective grooming your niche and stand out! Attract new clients after learning these priceless skills. If average is not what you want to be, join this seminar and level up your skills.
This seminar is designed to empower businesses and professionals with the knowledge and skills needed to provide exceptional customer service. Attendees will learn strategies for enhancing customer interactions, building long-lasting relationships, and exceeding customer expectations. The seminar will focus on practical techniques, effective communication, and the use of technology to create memorable customer experiences, ultimately driving customer loyalty and business success. Denise will also set you up with tools to help deliver consistent service no matter how small or large your business is.
In this one-hour course, Master Groomer and global educator for Andis, Dana Chavez-Rey, will dispel myths about bathing a cat with water. This course will give you a stress-free, step-by-step guide on how to wash and blow-dry cats.
Whether a doodle on your schedule makes you cry, or they’re your bread & butter dog, groomer division over these breeds continues while pet numbers only increase. Join Chris for this one-hour class where she’ll go over tips and tricks to up your doodle game and show video footage of three different doodles, all with different coat types and trims. She will also discuss the client communication issues that may, in fact, be the real reason for the doodle “issues” in the grooming community.
Neurodivergent groomers have a lot of super powers but sometimes the universe needs to throw some kryptonite at us. Let’s have a discussion about our kryptonites in the shop or mobile salon and let's see if we can find our own kryptonite systems.
Do you want to add creative touches to your salon menu but don’t know where to start? Alyssa Kasiba of ABC’s Pooch Perfect will show you how to get creative with accessories! Dipping your toes into the world of creative does not have to be scary. Alyssa will push your fears aside and show you ways to put a creative touch on every groom. Accessories are a simple way to add revenue to your salon, and with proper marketing, clients will request your creative touch.